Free shipping on orders over €150Instant digital download — print at home or with your local print shop

Amsterdam · N 52.4°

Tehran · N 35.7°

Digital editions

Est. 2026

Azadi Tower, Tehran

Tehran · Amsterdam · Est. 2026

Persian heritage objects for the contemporary interior

IsfahanاصفهانLutلوتRashtرشت

Why “Tār”

Tār is the thread the warp that holds a carpet together, the string of an instrument, the line a pattern travels across six centuries to reach your wall.

تار — نخ، رشته، تار

Rasht collection poster

The Collections

I

Rasht

رشت

Caspian green and needlework crimson. The embroidery tradition of Gilan, redrawn as landscape.

II

Lut

لوت

The desert at its emptiest — heat, horizon, and the long shadow of a caravan that passed centuries ago.

III

Isfahan

اصفهان

Dome geometry and turquoise faience, abstracted to a single breathing form. The mosque as line, not monument.

View the Collections

The Collections

Rasht collection poster
I

Rasht

رشت

Caspian green and needlework crimson. The embroidery tradition of Gilan, redrawn as landscape.

Lut collection poster
II

Lut

لوت

The desert at its emptiest — heat, horizon, and the long shadow of a caravan that passed centuries ago.

Isfahan collection poster
III

Isfahan

اصفهان

Dome geometry and turquoise faience, abstracted to a single breathing form. The mosque as line, not monument.

View the Collections

The August Release

انتشار تازه
View all editions
Kashan 01, the edition of the month

Edition of the month

Kashan 01

کاشان

Bagh-e Fin, Kashan’s UNESCO-listed garden — a long qanat-fed channel and fountains beneath rows of cypress. The new plate in the August release.

  • Digital edition · instant download
  • Print up to 76 × 50 cm
  • Archival master · numbered

Anatomy of an edition

Every line has a source

Nothing here is a motif for motif's sake. Each edition is traced back to a building, a manuscript, a loom — then redrawn until only the essential geometry remains.

The dome of Sheikh Lotfollah, from Isfahan 02, annotated
  1. Dome geometrySheikh Lotfollah, reduced to line
  2. Archival paletteFaience turquoise · bone · terra
  3. Numbered editionMaster proofed to 76 cm

A pattern is a message that outlives its messenger.

The palette we work from

Five pigments · six centuries

Firouzeh

Faience turquoise · #2E8C8A

Zaferan

Saffron gold · #D4952A

Anar

Pomegranate crimson · #8B1A2C

Nil

Indigo cobalt · #2B4B8C

Khāk

Earth terra · #C4622D

Our Practice

  1. One editorial eye

    Every piece is chosen, redrawn and released by a single hand. No licensing, no stock motifs.

  2. Heritage, not pastiche

    We work from the primary sources — tile, manuscript, textile — and let them breathe in negative space.

  3. Made to be printed

    Each edition ships as an archival digital master, proofed for prints up to 76 centimetres.